Shorewood

SHOREWOOD PACKAGING WINS 6 GOLD, 2 INNOVATION EXCELENCE, 2 EXCELENCE AWARDS 65th Annual National Paperboard Packaging Competition AN APPLE THAT’S PURE GOLD! The new Apple Mac OS X Leopard software is revolutionary and the first major upgrade to Apple’s software system. The package for this exciting launch had to appear every bit as ground breaking and futuristic as the product itself. Enter Shorewood Packaging. Our creative group worked closely with the Apple team to select the right production elements to maximize the impact of Apple’s graphics and structural design for this package. A custom 3-D lens array substrate laminated to SBS (solid bleached sulfate) board was recommended by Shorewood. Appropriate levels of ink and customized coatings were thoroughly tested in a highly secure production environment. The package was printed with 7 colors using offset lithography, and very precise registered silver foil stamping was applied to the logo and text. The result was a package with strong brand differentiation and a spectacular presence on the shelves of Apple’s retail stores. As the sole global supplier for this package, Shorewood worked closely with Apple’s turnkey operations, shipping to four countries in 18 languages.